The approach to this card was humor and a bit of arrogance. The idea of advertising being dangerous has always been a funny/attack on our careers, but, the idea that if the advertising is dangerous it is because the creatives and artist and even bigger, the company are dangerous.
If they are to call us villains let us be well crafted well dressed suave villains. The best of the best, the most dangerous in the game. So a photo essay in the form of a card shows the true character of each employee in the agency through a pose they gave in the form of a "mug shot".
The style was adapted from 1800's mug shots with the grain, focus, and grit of the photos. Taking the idea of "most wanted" to the next level.